Issue |
SHS Web Conf.
Volume 199, 2024
2024 International Conference on Language Research and Communication (ICLRC 2024)
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Article Number | 02032 | |
Number of page(s) | 6 | |
Section | Sociocultural Phenomena | |
DOI | https://doi.org/10.1051/shsconf/202419902032 | |
Published online | 23 October 2024 |
The Study of Chinese High School Students’ Acceptance of the Chinese Social Media Account “Qikexingxing”
SESCIE International School, Shanghai, 201203, China
* Corresponding author: xuke@ldy.edu.rs
Recently, the social media account Qikexingxing suddenly caused many discussions on the Internet. A large group, high school students have a unique impact on short videos. This study asked high school students about their desire to share this account, their acceptance of advertisements, and their views on video creativity through questionnaires. According to the data, high school students are willing to share videos of Qikexingxing, and most of them will do. Second, most high school students do not care about the advertisements in the video of Qikexingxing, and some are even willing to let this account receive more advertisements. Third, they felt empathy for the content of a recent video of Qikexingxing. The results suggest that the bigger reason people share videos is that it has formed a way for high school students to socialize, solidifying friendships at a time. Interesting video content makes high school students do not resist advertisements, but at the same time, the account should also reasonably control the frequency of advertisement. The way how to keep Qikexingxing popular is to innovate and creating unique content.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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