| Issue |
SHS Web Conf.
Volume 217, 2025
1st UNSIQ International Symposium on Economics and Business “SMEs’ Competitive Advantage: Digital Technology and Internationalization” (UISEB 2024)
|
|
|---|---|---|
| Article Number | 05001 | |
| Number of page(s) | 19 | |
| Section | Technology Integration and SME Competitiveness | |
| DOI | https://doi.org/10.1051/shsconf/202521705001 | |
| Published online | 26 May 2025 | |
Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta
Management Study Program, Faculty of Economics and Business, Universitas Sains Al-Qur’an Indonesia
Email: nurisnana1563@gmail.com
nilnaroudlotul4@gmail.com
Inaashiyam6@gmail.com
bahtiarefd@unsiq.ac.id
In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative approach with data collection through questionnaires distributed to consumers of Mie Ongklok. The results of the analysis show that digital marketing strategies, including the use of social media and online platforms, have a significant positive impact on marketing performance. These findings indicate that the implementation of effective digital strategies can increase the visibility and sales of ongklok noodles, as well as strengthen relationships with customers. So this study can provide insight for business actors about the effectiveness of digital marketing in the food industry.
Key words: Digital Marketing / Customer / Marketing Performance
© The Authors, published by EDP Sciences, 2025
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