| Issue |
SHS Web Conf.
Volume 217, 2025
1st UNSIQ International Symposium on Economics and Business “SMEs’ Competitive Advantage: Digital Technology and Internationalization” (UISEB 2024)
|
|
|---|---|---|
| Article Number | 04005 | |
| Number of page(s) | 9 | |
| Section | Technological Innovations in SME Tourism | |
| DOI | https://doi.org/10.1051/shsconf/202521704005 | |
| Published online | 26 May 2025 | |
The Influence of Civic Economy, Social Media and Digital Literacy on Interest in Visiting The Wonosobo Balloon Festival Event
1 INISNU Temanggung, Tarbiyah Department, Suwandi Suwardi Street Temanggung Central Java, Indonesia
2 INISNU Temanggung, Syariah Department, Suwandi Suwardi Street Temanggung Central Java, Indonesia
* Corresponding author: rhindra.puspitasari@gmail.com
The purpose of this study is to ascertain how civic economics, social media, and digital literacy affect people’s desire to attend the Wonosobo hot air balloon festival. This study is quantitative in nature. One hundred respondents made up the sample utilised in this study. Purposive sampling was the method employed for sampling. Multiple linear regression data analysis is used in the analysis method. Using the SPSS version 29 application tool, hypothesis testing employs the T test and the F test. The study’s findings indicate that tourists’ interest in attending the Wonosobo hot air balloon festival event is significantly boosted by the civic economy. Additionally, social media significantly increases travellers’ desire to attend the Wonosobo hot air balloon festival. Additionally, travellers’ desire in attending the Wonosobo hot air balloon festival event is significantly positively impacted by digital literacy. The F Test indicates that visitors’ interest in attending the Wonosobo hot air balloon festival event is significantly influenced by civic economy, social media, and digital literacy.
Key words: Civic Economy / Social Media / Digital Literacy
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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