SHS Web of Conferences
Volume 12, 20144th International Conference on Tourism Research (4ICTR)
|Number of page(s)||9|
|Published online||19 November 2014|
Length of Stay and Tourism Facility Assessment: The Viewpoint of Malaysian Tourists at Langkawi
School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia
This investigation employed partial least square analysis to scrutinize factors influencing the social perceptions of Malaysian tourists of tourism facilities at an island tourism destination. It focuses on the effect of one particular socio-demographic variable, length of stay, on consumer satisfaction. Data was collected from a major tourism destination at Langkawi, Malaysia. The results indicate that length of stay has an effect on tourists’ social perceptions and contributes to their dissatisfaction with the destination. Tourists who stayed more than 10 days were less satisfaction than those who stayed for less than 10 days. The implications of this finding and recommendations for further study are discussed as well.
© Owned by the authors, published by EDP Sciences, 2014
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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