Rail travel: Conceptualizing a study on slow tourism approaches in sustaining rural development

School of Hospitality, Tourism and Culinary Arts, Taylor’s University, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia

Abstract

Rail transportation in Peninsular Malaysia is a popular transportation mode for locals to return to their hometown but is not frequently used as the mode of transport when travelling for holidays. Rural towns in Peninsular Malaysia have immense opportunity to be promoted as a popular tourism destination without the need of intense modern development. Using train rather than taking a car or a bus would endorse the concept of slowness during travel enabling tourists to enjoy the time taken to travel rather than rushing to travel to a destination. Encouragement of travelling by rail to the rural towns will enable improved utilization of the existing rail network and further uplift the travel appeal to rural towns in Peninsular Malaysia. In order to promote the concept of slow tourism that would benefit the rural towns’ sustainability, the perception of tourists on travelling slowly by train should first be understood and taken for consideration. A qualitative methodology of in depth interviews with domestic and international tourists whom have travel on trains to the rural towns will be conducted.