| Issue |
SHS Web of Conferences
Volume 17, 2015
ICMETM 2015 - International Conference on Modern Economic Technology and Management
|
|
|---|---|---|
| Article Number | 01007 | |
| Number of page(s) | 4 | |
| Section | Economic and Industry | |
| DOI | https://doi.org/10.1051/shsconf/20151701007 | |
| Published online | 25 March 2015 | |
Analysis on the Changes in Consumer Behavior and Marketing Countermeasure
Zhengzhou Normal University, Zhengzhou, 450044, Henan, China
Currently, there’s a huge change in the media use habit, demand and route to get the information for the consumers, and the right of consumers to release information is mostly realized, indicating an actual return of consumer sovereignty. In such a background, it is undoubtedly the best choice for the marketing of enterprise brand to focus on the target people, manage the client relation and increase the socialized videos.
Key words: consumer behavior / fragmentation / target people / opinion leader
© Owned by the authors, published by EDP Sciences, 2015
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 2.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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