| Issue |
SHS Web of Conferences
Volume 17, 2015
ICMETM 2015 - International Conference on Modern Economic Technology and Management
|
|
|---|---|---|
| Article Number | 01017 | |
| Number of page(s) | 7 | |
| Section | Economic and Industry | |
| DOI | https://doi.org/10.1051/shsconf/20151701017 | |
| Published online | 25 March 2015 | |
Effects of Spatial Distance and Paid Card on Price Promotions
1 School of Economics and Management, 610031, Southwest Jiaotong University, China
2 School of Economics and Management, 621010, Southwest University of Science and Technology, China
a Corresponding author: lei200711@yeah.net
Paid card is an important mean of companies to maintain the customers and increase gain. It is applied extensively in retailing, fitness center, and by other service delivers. However, there is lack of studies focused on promotion mechanisms of paid card in the literature. In this paper, the promotion mechanisms of paid card based on the theories of mental accounting, construal level, and customer’s perceived value. The study has the results that the intention to purchase of paid card holders is higher than that of the consumers without payment in advance in the same discount rate. When there is large spatial distance between paid card holder and the target store, the traffic mode will impact on the purchase intention of paid card holders. Finally, the study has provided the corresponding suggestions for companies’ promotion management.
Key words: paid card / spatial distance / price promotions
© Owned by the authors, published by EDP Sciences, 2015
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 2.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.