SHS Web of Conferences
Volume 17, 2015ICMETM 2015 - International Conference on Modern Economic Technology and Management
|Number of page(s)||7|
|Section||Management and Society|
|Published online||25 March 2015|
Women and New Information Technologies in the Public Broadcasting Domain: Television Commercials
School of Communication, City College, Zhejiang University
The paper reviews the current thinking about the relationship between women and information technology and gender roles in television commercials, and then explains how the gender roles of women in television commercials reflect feminist theories. Suggestions are provided to address the problems mentioned. It concludes that information technology is a way of advocating for and consolidating masculinity. In addition, it builds female stereotypes and expands the distinction between men and women.
Key words: Women / New Information Technologies / Public Broadcasting / Television Commercials
© Owned by the authors, published by EDP Sciences, 2015
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 2.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.