| Issue |
SHS Web of Conferences
Volume 19, 2015
2015 Chinese Youth’s Health Forum – Physiology, Psychology and Education (CYHF 2015)
|
|
|---|---|---|
| Article Number | 01003 | |
| Number of page(s) | 6 | |
| Section | Health | |
| DOI | https://doi.org/10.1051/shsconf/20151901003 | |
| Published online | 25 September 2015 | |
Applicative Research on Psychological Demand of Audience and the TAXI for People
Wuhan Donghu University, 430012 Wuhan Hubei, China
Whether TAXI for People from Beijing traffic channel, the only special program customized for taxi driver in Beijing, knows about the psychological feature of the certain taxi group is an important factor that affects the development of program. Based on demand theory of psychology, this article uses the questionnaire method to find out the psychological feature and lifestyle of audience, and discusses the degree to the TAXI for People which meets the psychological demand of taxi driver audience by analysis on the program content. It is said from the research that the TAXI for People basically meets the psychological demand from taxi drivers. However, this program shall focus more on their basic needs and provide the opportunity for the audience to participate in the program and activity.
Key words: traffic radio station / TAXI for People / Maslow Hierarchical Theory of Demand
© Owned by the authors, published by EDP Sciences, 2015
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.