SHS Web of Conferences
Volume 23, 2016PSU-USM-NSTRU 2014 International Conference on Arts and Sciences 2014 “Arts and Sciences Research 2014: Spot of Change for Tomorrow”
|Number of page(s)||17|
|Section||Tourism, Economy and Sustainability|
|Published online||06 January 2016|
Symptoms Versus Problems (SVP) Framework on Export Barriers to SME’S Led Electronic Products in Taiwan
Graduate School of Business, Universiti Sains Malaysia 11800 Penang, Malaysia
Export barriers are a common constraints to SMEs when exporting goods. In 2013, Taiwan’s export sales dropped by 18.5% due to SMEs’ difficulty to explore the overseas market, thus, redirect their sales locally. The objective of this case study is to identify the internal and external barriers, and the export model practiced by one export case in Taipei, Taiwan. Findings via semi-structured interviews, field observation and analysis of unpublished company data are summarized using a new root-cause analysis tool called Symptoms versus Problems (SVP) framework for SME LED Exports. The new SVP framework discovers many symptoms leading to recognition of six major problems, namely, high operational cost, poor marketing strategy, lack of cash flow funds, talent and skill sets, government support, and too many foreign bureaucracy regulations. These problems are categorized into three groups, namely, operation, marketing and government bureaucracies. The recommendations for each problem are structured to improve product costs, branding and advertisement strategies, cash flow management, technical know-how of foreign market behaviour, sources of information and network, and managing the foreign bureaucracies. Interestingly, this study discovers another new framework that overcome LED export barriers called “House of Pillars for LED Exports” in Taiwan.
Key words: Export Barriers / Foreign Market Behaviour / House of Pillars for LED Exports / LED Electronics / SME Exports / Symptoms versus Problems (SVP) Framework / Strategic Decision Making
© Owned by the authors, published by EDP Sciences, 2016
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.