SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||5|
|Published online||02 February 2017|
Matter of Similarity and Dissimilarity in Multi-Ethnic Society: A Model of Dyadic Cultural Norms Congruence
Department of Communication, School of Multimedia Technology & Communication, 06010 UUM
Sintok, Kedah, Malaysia
* Corresponding author: firstname.lastname@example.org
Taking this into consideration of diver cultural norms in Malaysian workplace, the propose model explores Malaysia culture and identity with a backdrop of the pushes and pulls of ethnic diversity in a Malaysia. The model seeks to understand relational norm congruence based on multiethnic in Malaysia that will be enable us to identify Malaysia cultural and identity. This is in line with recent call by various interest groups in Malaysia to focus more on model designs that capture contextual and cultural factors that influences Malaysia culture and identity.
© The Authors, published by EDP Sciences, 2017
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