| Issue |
SHS Web Conf.
Volume 33, 2017
International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|
|
|---|---|---|
| Article Number | 00021 | |
| Number of page(s) | 8 | |
| DOI | https://doi.org/10.1051/shsconf/20173300021 | |
| Published online | 02 February 2017 | |
Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature
Department of Communication, Amrita School of Engineering, Coimbatore, Amrita Vishwa Vidyapeetham [Amrita University], India
* Corresponding author: veemala21@gmail.com
CSR implementation is a relatively untapped area of study. Barriers are components that block and test the execution of CSR in an organization while drivers are positive CSR performance indicators. There is a dearth of academic literature of exploration of barriers and drivers of CSR in developing economies. This paper focuses on synthesizing existing scholarly research literature on drivers and barriers of Corporate Social Responsibility from the perspectives of developed and developing economies. With most companies around the world joining the CSR bandwagon in a bid to positively influence their relationships with employees and stakeholders, it is imperative that CSR research addresses the barriers and drivers that companies are likely to face during the implementation of their CSR strategies.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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