| Issue |
SHS Web Conf.
Volume 35, 2017
3rd International Conference on Industrial Engineering (ICIE-2017)
|
|
|---|---|---|
| Article Number | 01098 | |
| Number of page(s) | 4 | |
| Section | Sustainable Development of Industrial Enterprises | |
| DOI | https://doi.org/10.1051/shsconf/20173501098 | |
| Published online | 26 June 2017 | |
Use of statistical indicators of profit accounting for formation of a product portfolio
South Ural State University, Chelyabinsk, Russia
* Corresponding author: nesterovalg@susu.ru
Article is related to perfection of product portfolio policy of the enterprise by formation of a product portfolio by means of using of statistics methods and mathematical criteria of the games theory. Such approach allows to decide many tasks of marketing at the enterprise, including to use results of marketing researches and demand and profit forecasting. As a result of the offered system of calculations of statistical indicators it is possible to receive a matrix of predicted risks and market growth for a concrete product portfolio, and also to estimate potential and market prospects of concrete commodity groups. It will form an optimal product portfolio for the specific market conditions.
© Owned by the authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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