| Issue |
SHS Web Conf.
Volume 56, 2018
International Conference on Leadership and Management (ICLM 2018)
|
|
|---|---|---|
| Article Number | 02006 | |
| Number of page(s) | 8 | |
| Section | Millennial HR Management | |
| DOI | https://doi.org/10.1051/shsconf/20185602006 | |
| Published online | 14 November 2018 | |
Emotion in Consumption Experience of Social Support; a Phenomenological Perspectives
1
Commerce Department, Politeknik Sultan Idris Shah, Malaysia
2
Management and Humanities Department, Universiti Teknologi Petronas, Malaysia
* Corresponding author: rosmanizah@psis.edu.my
The purpose of this paper is to explore the emotion of consumption experiences of social support. This phenomenological study employs a scientific research method with 17 informants using thematic analysis and three main themes become the central feeling and is the first interpretation of emotion in consumption experience. Three main themes were found (the feeling of uselessness, determination to self-control, and positive behavior) thru a study using purposive judgmental sampling.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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