SHS Web Conf.
Volume 56, 2018International Conference on Leadership and Management (ICLM 2018)
|Number of page(s)||9|
|Section||Millennial HR Management|
|Published online||14 November 2018|
Consumers’ Perception of Barriers Effecting Green Purchase Behavior: Instrument Assessment
Universiti Teknologi Petronas, Department of Management and Humanities, 32610, Bander Seri Iskandar, Perak, Malaysia
* Corresponding author: firstname.lastname@example.org
With the emergence of green consumerism, the trend of “going green” has now prolonged to the Asian region, including Malaysia. Despite most of Malaysians have shown great concern for environmental issues; however, the green buying behavior among Malaysians is not encouraging. The study focuses on the barriers that trigger the green purchasing gap and; identify which barriers are perceived as the most relevant in acquiring eco-friendly home appliances. The paper examines the measurement instrument (questionnaire) for validity and reliability, for the purpose of data analysis. Statistical techniques used for validity and reliability were Exploratory Factor Analysis and Cronbach’s Alpha. Exploratory Factor Analysis was performed on individual dimension for the purpose of explaining variation among items and their reduction to form a meaningful construct.
Key words: Eco-friendly / consumption barriers / green purchasing gap / Malaysian consumers / Exploratory factor analysis
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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