Influence of Mobility Management on Hotel Offer

University of Rijeka, Faculty of Tourism and Hospitality Management, 51414 Ika, Opatija, Croatia

^* Corresponding author: ednam@fthm.hr

Abstract

Traffic is one of the biggest pollutants of the environment, which places special challenges before tourism destinations. To protect the environment and, at the same time, to satisfy transport demand, the concept of mobility management has been created, which links tourism, transport and spatial planning in the manner that the existing transport capacities are used in the best possible way. The concept rests on the ecological forms of transport and is realised at the local level by a set of measures strategies which are directed towards solving of a specific traffic problem and the success of its realisation greatly depends on the cooperation of all stakeholders. This particularly concerns hotels in resorts and towns, which can no longer be reached by car and, bearing in mind tourists’ habits, this can represent a serious problem. Ensuring alternatives by which the arrival of tourists at the hotel will be facilitated is one of the attractive elements of offer. Experience based on authenticity and sustainability, with conveniences tourists are used to, is increasingly in demand. The aim of the research is to define the interdependence between the concept of mobility and hotel offer, in the way that the contribution of the chosen mobility strategy of hotel offer competitiveness is specified. The secondary research will be complemented by the primary researches by which the theoretical statements will be specified.