Selected aspects of corporate social responsibility in maritime freight services on the example of selected courier companies

¹ University of Szczecin, Poland, agnieszka.budziewicz@wzieu.pl
² University of Szczecin, Poland, anna.drab@wzieu.pl

Abstract

The aim of the article is to present the activities of corporate social responsibility in the CEP industry, with particular emphasis on maritime freight services. The article will present good practices and environmental activities proposed by the leaders of the CEP industry. An example may be the new "green services" of sea freight, which allow for reduction of CO2 emissions. The article puts forward the following research hypothesis - Raising awareness in the CSR area in the CEP industry will allow the implementation of environmental activities. In reference to the assumed goal and the hypothesis adopted in the article, the following research question was posed - what specific CSR implementation tools should be adopted by the CEP industry to actively shape environmental activities in maritime freight services? In an attempt to answer the question, the article first addressed the aspects of corporate social responsibility at CSR 3.0 level. Next, the focus was on presenting the results of the analysis of the maritime freight services offered by the leaders of the CEP industry. The following research methods were used in the article: method of critical analysis of literature, method of observing the proceedings of the entities examined, logical inference method, method of analysis and synthesis.The key element of the article is the presentation of proposals for actions aimed at intensifying activities strengthening maritime transport services through activities in the area of CSR.