The Implementation of Service-learning in Typography Class to Design the Cover of Street Vendor Stalls in Surabaya, Indonesia.

Visual Communication Design, Faculty of Art and Design, Petra Christian University, Siwalankerto 121–131, Surabaya 60236, Indonesia

^* e-mail: mayadki@petra.ac.id

Abstract

Through Service Learning (S-L) program students of Typography 2 class, Visual Communication Design, Petra Christian University, had an opportunity to learn and applied their knowledge. The selected media is street vendor stall’s cover (it is known as keber Pedagang Kaki Lima or PKL in Indonesia) at Surabaya. This media usually installed in front of the street vendors stall. The cover material is fabric or outdoor vinyl. S-L itself is a new method which applied to Typography 2 class. S-L method was selected as one of learning method which allows students to implementing typography theories to society. According to S-L application a number of experts requiring benefits of parties involved. In this case it is important to measure the success of S-L considers the balancing benefits of students and PKL communities as the target. Therefore, students not only learning from their interaction with community by doing the cover design process but simultaneously must provide significant benefits of PKL. Through depth interviews researcher found benefits of both parties. Students got real experiences as graphic designers by serving the PKL communities as clients. In the other hand the PKL communities received new covers design as a promotional media for their stall.