| Issue |
SHS Web Conf.
Volume 62, 2019
17th International Scientific Conference “Problems of Enterprise Development: Theory and Practice” 2018
|
|
|---|---|---|
| Article Number | 09005 | |
| Number of page(s) | 4 | |
| Section | Management of the Development of Foreign Economic Activities of Russian Organizations in the Unstable International Environment | |
| DOI | https://doi.org/10.1051/shsconf/20196209005 | |
| Published online | 15 March 2019 | |
Entering the Russian Market: The Peculiarities for Foreign Companies
Samara State University of Economics, Samara, Russia
* Corresponding author: cleotasha@rambler.ru
Entering a foreign market is always a challenge. This is especially true under the economic, political and cultural changes that are constantly taking place. Revealing the target markets' peculiarities is the initial phase of any entry and promotion strategy. The market of the largest country in the world − the Russian market − is of the greatest interest today. Its special traits descriptively summarized and examined in the paper may give a foreign company an advantage entering the market. The promotion strategies that to some extend meet the peculiarities of the Russian business environment promise to be more effective on the Russian market.
Key words: business environment / entry and promotion strategies / cultural differences / marketing strategies / cultural convergence
© The Authors, published by EDP Sciences, 2019
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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