Formation of company’s economic activity context in the strategic positioning process in emergent environment conditions

¹ Khmelnytsky National University, Department of Accountancy, Audit and Taxation, 11, Instytutska Street, 29000, Khmelnytsky, Ukraine
² Khmelnytsky National University, Department of Enterprise Economics and Entrepreneurship, 11, Instytutska Street, 29000, Khmelnytsky, Ukraine

^* Corresponding author: Dukatos2020@bigmir.net

Abstract

Analytical studies of theoretical and methodological aspects of company’s strategic positioning influenced by unpredictable factors of changeable environment are examined in the article. Justification of effective choice of strategic position is provided by the concept of formation of company’s economic activity context in emergent environment proposed by the authors. Problems of strengthening of company’s strategic position in conditions of changeable economic environment with undefined factors can be solved by means of the developed model of company’s economic activity context on the basis of methods of mathematical modeling. One of the advantages of the model implementation can be the usage of methodology of company’s strategic positioning in economic environment. The model elaborated by the authors implies a set of analytical-calculative aspects of testing and further implementation in strategic management practice. The given article proposes the first conceptual methodological stage of model of company’s economic activity context implementation. The obtained results of further adoption can be applied as element of strategic management of vertically integrated companies in conditions of emergent environmental challenges.