SHS Web Conf.
Volume 65, 2019The 8th International Conference on Monitoring, Modeling & Management of Emergent Economy (M3E2 2019)
|Number of page(s)||5|
|Section||Mathematical Methods, Models, Informational Systems and Technologies in Economics|
|Published online||29 May 2019|
Сompany’s sales simulation based on the use of SWOT analysis and Ishikawa charts
Zaporizhzhya National University, 9, Engineer Preobrazhensky ave., Zaporizhia, 69000, Ukraine
* Corresponding author: email@example.com
Marketing research at an enterprise is carried out by marketing units in order to determine a possible increase in the marketing activity of the enterprise. To identify the strengths and weaknesses of the sales management of the enterprise, the SWOT-analysis method was applied. A matrix of SWOT analysis of company’s sales activity was built, which forms squares in the form of a combination of the following factors: “Strengths-Opportunities” (SO), “Strengths-Threats” (ST), “Weaknesses-Possibilities” (WO), “Weaknesses-Threats” (WT). The most significant intersections of the SWOT matrix factors of the analysis were analyzed, and it was proposed to use four types of strategies on their basis. To formalize cause-and-effect relations Ishikawa diagram was used.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.