SHS Web Conf.
Volume 65, 2019The 8th International Conference on Monitoring, Modeling & Management of Emergent Economy (M3E2 2019)
|Number of page(s)||5|
|Section||Mathematical Methods, Models, Informational Systems and Technologies in Economics|
|Published online||29 May 2019|
Сompany’s sales simulation based on the use of SWOT analysis and Ishikawa charts
Zaporizhzhya National University, 9, Engineer Preobrazhensky ave., Zaporizhia, 69000, Ukraine
* Corresponding author: firstname.lastname@example.org
Marketing research at an enterprise is carried out by marketing units in order to determine a possible increase in the marketing activity of the enterprise. To identify the strengths and weaknesses of the sales management of the enterprise, the SWOT-analysis method was applied. A matrix of SWOT analysis of company’s sales activity was built, which forms squares in the form of a combination of the following factors: “Strengths-Opportunities” (SO), “Strengths-Threats” (ST), “Weaknesses-Possibilities” (WO), “Weaknesses-Threats” (WT). The most significant intersections of the SWOT matrix factors of the analysis were analyzed, and it was proposed to use four types of strategies on their basis. To formalize cause-and-effect relations Ishikawa diagram was used.
© The Authors, published by EDP Sciences, 2019
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