| Issue |
SHS Web Conf.
Volume 67, 2019
Fifteenth Scientific and Practical International Conference “International Transport Infrastructure, Industrial Centers and Corporate Logistics” (NTI-UkrSURT 2019)
|
|
|---|---|---|
| Article Number | 01006 | |
| Number of page(s) | 6 | |
| Section | Development of Industrial Centers in the Conditions of Globalization | |
| DOI | https://doi.org/10.1051/shsconf/20196701006 | |
| Published online | 15 October 2019 | |
Marketing Positions of Kremenchuk Industrial Center in International Markets
Kremenchuk Mykhailo Ostrohradskyi National University, Ukraine
* Corresponding author: katerinapryakhina@gmail.com
In the article, the authors analyze the role of Kremenchuk as an industrial center. It is determined that Kremenchuk is represented by such flagships machine building enterprises as PJSC “Kryukiv Rail Car Plant”, PJSC “AvtoKrAZ”, PJSC “Kredmash”, PJSC “Kremenchuk Wheel Plant”, PJSC “Kremenchuk Steel Works”. Therefore, the author proposes to carry out the marketing positioning of the Kremenchuk industrial center on the international market, which includes powerful enterprises. The financial economic and marketing activity of machine-building enterprises - members of the Kremenchuk industrial center is analyzed. Through the dialectical connection of methods of analogy and deduction, the stages of development of marketing positioning for the center are proposed for expanding international sales markets for enterprises, marketing positioning is realized by developing a set of marketing tools. It is determined that the effective positioning of the Kremenchuk industrial center will lead to the formation of the brand.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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