| Issue |
SHS Web Conf.
Volume 67, 2019
Fifteenth Scientific and Practical International Conference “International Transport Infrastructure, Industrial Centers and Corporate Logistics” (NTI-UkrSURT 2019)
|
|
|---|---|---|
| Article Number | 06048 | |
| Number of page(s) | 7 | |
| Section | Management of socio-Economic Systems in the Conditions of Neo-Industrialization and Globalization (Man, Technology, Economics) | |
| DOI | https://doi.org/10.1051/shsconf/20196706048 | |
| Published online | 15 October 2019 | |
Assortment Portfolio Price Positioning of a Transnational Corporation in the Ukrainian Market
1 Marketing Department, National Aviation University, Ukraine
2 Logistics Department, National Aviation University, Ukraine
* Corresponding author: s_f_smerichevsky@ukr.net
The paper deals with the critical stages of the evolution of theoretical approaches to the positioning strategies content. On this basis, the key approaches to the market positioning processes management formulated. The correlation between the concept of creating consumer value and the price positioning strategy proved. The algorithm of the process of forming and implementing the strategy of assortment portfolio price positioning of a transnational corporation on the Ukrainian market proposed.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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