SHS Web Conf.
Volume 73, 2020Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)
|Number of page(s)||5|
|Section||Potential of the Eurasian Economic Union|
|Published online||13 January 2020|
A decision-making method based on consumer spending data
Institute of Technology and Business Faculty of Corporate Strategy Okružní 517/10, 37001, České Budějovice, Czech Republic
* Corresponding author: firstname.lastname@example.org
The aim of the paper is to introduce method which allows to calculate the estimation of the total consumer spending for 2019 in different regions of the Czech Republic. Presented method is based on combination of publicly available consumer spending data sets and geomarketing information. It can be applied to estimate consumer spending in total or for example only in one specific consumption expenditure group. Thus obtained findings, that can be visualized on a map with the use of GIS software, can be considered as a basis for more effective SMEs‘ marketing and management decision-making process concerning Czech Republic local consumer goods markets‘ size and characteristics as well as for forecasting future growth rate.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.