| Issue |
SHS Web Conf.
Volume 73, 2020
Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)
|
|
|---|---|---|
| Article Number | 01006 | |
| Number of page(s) | 5 | |
| Section | Potential of the Eurasian Economic Union | |
| DOI | https://doi.org/10.1051/shsconf/20207301006 | |
| Published online | 13 January 2020 | |
A decision-making method based on consumer spending data
Institute of Technology and Business Faculty of Corporate Strategy Okružní 517/10, 37001, České Budějovice, Czech Republic
* Corresponding author: dusek@mail.vstecb.cz
The aim of the paper is to introduce method which allows to calculate the estimation of the total consumer spending for 2019 in different regions of the Czech Republic. Presented method is based on combination of publicly available consumer spending data sets and geomarketing information. It can be applied to estimate consumer spending in total or for example only in one specific consumption expenditure group. Thus obtained findings, that can be visualized on a map with the use of GIS software, can be considered as a basis for more effective SMEs‘ marketing and management decision-making process concerning Czech Republic local consumer goods markets‘ size and characteristics as well as for forecasting future growth rate.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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