SHS Web Conf.
Volume 76, 2020The 1st International Conference on Social Sciences and Humanities (ICSH 2019)
|Number of page(s)||10|
|Published online||29 April 2020|
Importance Performance Analysis using Dematel: A Case Study on Tourist Destination Attributes in Manado Indonesia
Study Program of Management, Faculty of Economics and Business, University of Sam Ratulangi, Kampus UNSRAT Bahu, Manado 95115, Indonesia
* Corresponding author: firstname.lastname@example.org
The article discusses the important and influential tourist destination attributes for foreign tourists. The study was conducted on 40 respondents who were considered experts in providing an assessment of tourist destinations in the city of Manado, Indonesia. This study uses the combination of the Importance Performance Analysis (IPA) approach and decision making and evaluation laboratory (DEMATEL) technique. The main results indicate that the attributes of cleanliness, neatness, greening, and fresh air are very important and have a significant influence on other attributes but are not satisfactory. This attribute is a critical priority that must be improved by decision makers, so that the tourist destination development program in the city of Manado becomes efficient and effective. Meanwhile, friendly community and delicious cuisine are very important attributes and have significant influence on other attributes, the performance is very satisfying for tourists, and this attribute needs to be maintained.
Key words: Decision making / improving the performance of tourist destinations / increase tourist / tourism business / studies attributes
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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