SHS Web Conf.
Volume 76, 2020The 1st International Conference on Social Sciences and Humanities (ICSH 2019)
|Number of page(s)||7|
|Published online||29 April 2020|
The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women
Department Management, Faculty of Business and Economics, Petra Christian University, Jl. Siwalankerto 121–131, Surabaya 60236, Indonesia
2 Department of Natural Sciences, Faculty of Marine Technology and Natural Sciences of Klaipeda University, H. Manto g. 84, Klaipėda 92294, Lithuania
* Corresponding author: email@example.com
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on impulse buying, and hedonic motives on shopping lifestyle. The data are collected from questionnaires distributed to 130 respondents. The respondents are obtained from judgmental sampling or non-random sampling. The data are processed with SmartPLS software as the analytical tool. The results of this research show that hedonic motives and shopping lifestyle have a significant influence on impulse buying.
Key words: E-commerce / Impulsive purchases / internet purchase / shopping activities / shopping motivation
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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