SHS Web Conf.
Volume 83, 2020Current Problems of the Corporate Sector 2020
|Number of page(s)||9|
|Section||Economics, Management and Finance|
|Published online||30 October 2020|
Influence of competitive advantage on competitive positioning of Silesian companies in 2019
1 University of Silesia in Katowice, ul. Bankowa 12, 40-007 Katowice, Poland
2 University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
* Corresponding author: firstname.lastname@example.org
Company competitiveness is still an important issue in management studies. It can be measured in several ways including competitive advantage and competitive positioning. The aim of the paper is to present the result of the annual research on company competitiveness conducted in Poland. The research question in this paper is: is there a relation between a certain type of competitive advantage and characteristics of a company competitive positioning? In the paper there is a description of the influence of competitive advantage on competitive positioning in six dimensions. Respondents in the research answered 45 questions in online survey at sensorium24.com (Company Competitiveness Barometer). 8 of the questions concerned the competitive advantage and 6 concerned the competitive positioning. There are a theoretical background of company competitiveness and phenomena which belongs to this general term – a competitive advantage and a competitive positioning, a methodology of research and results as well as conclusions.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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