| Issue |
SHS Web Conf.
Volume 86, 2020
ICORE 2019 – The International Conference on Rural Development and Entrepreneurship
|
|
|---|---|---|
| Article Number | 01006 | |
| Number of page(s) | 13 | |
| DOI | https://doi.org/10.1051/shsconf/20208601006 | |
| Published online | 20 November 2020 | |
Religiosity and Purchase Intention of Purwokerto Halal Mart
1
Lecturer of Faculty of Economics and Bussines, Universitas Jenderal soedirman
2
Student of Faculty of Economics and Bussines, Universitas Jenderal soedirman
* Corresponding author: hariadipramono@yahoo.com
The research on which entitle Religiosity and Purchase Intension of Purwokerto Halal Mart was aim to analyze the relationship between religiosity and trust in the purchase intention of halal mart retail in Purwokerto. This research is a survey of Taklim Assembly members of the Great Mosque of Baitussalam, Jenderal Soedirman Mosque, Wijayakusuma Mosque, Darussalam Mosque, Bhayangkara Mosque and Fatimatuzahra Mosque. The number of sample were 225 with simple random sampling technique. The statistical test performed is using SEM data analysis. The results show that several dimensions of religiosity, namely experiential, ritualistic, intellectual have positive influence on trust. While the ideological and consequential dimensions do not have a positive effect on trust. For the influence of the dimensions of religiosity on purchase intention namely the experiential, ritualistic, ideological and consequential dimensions have a positive effect on purchase intention, but the intellectual dimension does not have a positive effect on purchase intention. And trust also has a positive effect on purchase intention. This result could inform halal mart and consumers that religiosity empirically influences consumers’ trust and purchase intentions, and also consumers’ trust influence purchase intention in the halal mart.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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