SHS Web Conf.
Volume 88, 2020International Scientific Forum “Issues of Modern Linguistics and the Study of Foreign Languages in the Era of Artificial Intelligence (dedicated to World Science Day for Peace and Development)” (LLT Forum 2020)
|Number of page(s)
|Conference 1 - Fundamental Problems of Modern Theoretical and Applied Linguistics in an Interdisciplinary Aspect in the era of High Technologies
|24 December 2020
Visual precedence: theoretical and applied aspects
Kazan Federal University (Kazan Federal University (KFU), Kremlyvskaya Str., 18, Kazan, 420008, Russian Federation
* Corresponding author: firstname.lastname@example.org
The article focuses on scientific publications dedicated to visual precedence. The analyzed works reflect a certain irregularity in the terminological designation of precedent visual phenomena (pre-existing visual phenomenа – PVP) and, at the same time, the replenishment of terminological vocabulary in studies of the researchers dealing with visual precedence. A review of works on the declared topic highlights the lack of unanimous opinion on the PVP representation forms in text structures and on the scope of visual precedence. The specific features of the PVP functioning in political and media discourses have been definitively described by the beginning of the 2nd decade of the 21st century; although fragmentary but sufficiently representative information has been obtained about the nature of their existence in advertising; the first steps were being taken in studying of their specific use in artistic and popular science discourse. The researcher s have established sphere sources of PVP, their general and particular functions, described technologies for associative increments actualization through PVP, exciting meanings planned by the addressing speaker. The results of the PVP study are reflected in the forensic linguistic examinations practice and in language teaching at school and the university.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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