SHS Web of Conf.
Volume 92, 2021The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
|Number of page(s)||10|
|Section||Behavioral Economics and Decision-Making|
|Published online||13 January 2021|
The impact of globalization on the selected aspects of the regional marketing
University of Ss. Cyril and Methodius, Faculty of Mass Media Communication, Department of Marketing Communication, Nám. J. Herdu 2, 917 01 Trnava, Slovakia
* Corresponding author: firstname.lastname@example.org
Research background: In today’s globalized world, tourism is considered to be one of the fastest-growing sectors in the field of service. Tourism continuously adapts to various new activities, trends, markets and technologies. Tourism is affected by several factors - mainly globalization trends, consumers and economic gain. Regional development experts consider tourism as one of the tools that can support the quality of the environment and thus protect existing aboriginal cultures. Tourism itself is considered to be a global phenomenon currently being studied by experts from several scientific disciplines. Globalization plays an important role when traveling to world tourism destinations. With globalization coming to the forefront, people began to realize how small the world is. However, high demands on the environment, the constant use of non-renewable resources, the destruction of cultural values of society and other adverse effects of tourism are not signs of sustainability. Various international organizations are trying to solve these issues by creating specific programs aimed at promoting sustainable tourism.
Purpose of the article: The main goal of our paper is to identify and analyse indicators of sustainable tourism, specifically in the Trenčín region in Slovakia.
Methods: The main goal of the paper is to critically evaluate the results of the analysis and formulate recommendations for implementation in practice in the Trenčín region based on the available data.
Findings & Value added: We consider regional development and its connected, sustainable tourism to be an essential topic. It is necessary for regions to become active in their future development, not only economically and socially, but also ecologically.
Key words: globalization / circular economy / regional development / marketing mix / tourism
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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