SHS Web Conf.
Volume 93, 20213rd International Scientific Conference on New Industrialization and Digitalization (NID 2020)
|Number of page(s)||6|
|Section||New Industrial Technologies and Innovations - The Imperative of New Industrialization and Digitalization|
|Published online||12 January 2021|
Strategies for Creating Technology Businesses by Serial Entrepreneurs as a Source of New Industrialization
Ural State University of Economics, 620144 Ekaterinburg, Russia
* Corresponding author: firstname.lastname@example.org
The demand for new industrialization makes the lack of innovation in Russia a topical issue. Serial entrepreneurs are a promising source of innovation. Basing on empirical data (SPARK database), we considered the hypothesis that mass strategies for establishing a technology business are less effective. The aim of the article is to develop a theoretical and methodological approach to serial technology entrepreneurship as a source of new industrialization. The authors identified 4 dominant strategies used by serial entrepreneurs to set up technology businesses. The necessity of a new term "serial potential" of an entrepreneur is substantiated. The research novelty refers to the development of the methodological approach "The Effect of serial technology entrepreneur", which allows evaluating the performance of serial technology entrepreneurs in setting up technology companies. It has been found that the strategy "From services in technology field to production" is the most advantageous in terms of total efficiency for new industrialization.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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