| Issue |
SHS Web Conf.
Volume 93, 2021
3rd International Scientific Conference on New Industrialization and Digitalization (NID 2020)
|
|
|---|---|---|
| Article Number | 02013 | |
| Number of page(s) | 4 | |
| Section | Financial and Legal Mechanisms (Instruments) of Industrialization and Digitalization | |
| DOI | https://doi.org/10.1051/shsconf/20219302013 | |
| Published online | 12 January 2021 | |
Facing the Pandemic Challenge in Business Marketing
Ryazan state radio engineering university named after Utkin V.F., 390005 Ryazan, Russia
* Corresponding author: naltynova@mail.ru
The publication reviews the challenges presented to business in general and to marketing strategies in particular by the COVID-19 pandemic. Changing consumer behavior presents business with new tasks and calls for changed and improved marketing tactics. The author identifies and identifies priority factors that affect business during the pandemic. Specific marketing activities are proposed that are appropriate to stabilize the results of the marketing goals of entrepreneurs, both during the pandemic and during the recession.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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