| Issue |
SHS Web of Conf.
Volume 94, 2021
Sustainable Development of Regions 2020 – XVI International Scientific and Practical Conference “State. Politics. Society”
|
|
|---|---|---|
| Article Number | 01011 | |
| Number of page(s) | 6 | |
| Section | Socio-Economic Sciences | |
| DOI | https://doi.org/10.1051/shsconf/20219401011 | |
| Published online | 12 January 2021 | |
Development of domestic brands in the fashion market
G.V. Plekhanov REU, Stremyanny Lane, 36, 117997 Moscow, Russian Federation
* Corresponding author: anastasija_hrom@bk.ru
This article deals with the analysis of the development of domestic brands in the fashion market. At the moment, foreign brands prevail in this market. However, based on the experience of a number of countries, we can say that the fashion industry can make a significant contribution to a country's GDP. This research examines the development of brands in terms of their relevance and recognition among potential consumers. As a result, conclusions are drawn about consumer preferences and the most effective methods of taking on the market.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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