SHS Web of Conf.
Volume 94, 2021Sustainable Development of Regions 2020 – XVI International Scientific and Practical Conference “State. Politics. Society”
|Number of page(s)||9|
|Published online||12 January 2021|
Building the tourist experience of visitors to sustainable smart tourist destinations
1 Moscow (Senkevich) State Institute of Physical Culture, Sports and Tourism, 125499, Kronshtadtsky Boulevard, 43A, Moscow, Russia
2 Tajik National University, 73402517, Rudaki Avenue, Dushanbe, Tajikistan
* Corresponding author: firstname.lastname@example.org
The aim of the study is to determine the impact of smart technologies on the formation of a positive experience of visitors to sustainable smart destinations. The aspects of consumer behavior in the context of the "Customer Journey Map" model are considered. A research framework was developed combining three research hypotheses. The proposed model was empirically tested on the basis of quantitative methods. Zaryadye Park in Moscow was chosen as a smart destination for the study. The results obtained demonstrated that smart technologies influence consumer behavior at all three stages of the “Customer Journey”. The strongest influence is manifested in the preliminary and active stages; at the reflexive stage it weakens. This study opens up a new understanding of the impact of smart technologies, its results have theoretical and marketing significance of sustainable smart destinations management systems.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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