SHS Web Conf.
Volume 98, 2021The Third Annual International Symposium “Education and City: Education and Quality of Living in the City” (Education and City 2020)
|Number of page(s)||6|
|Section||Media Space and Digital Technology in Education|
|Published online||09 March 2021|
Social PR campaign in promoting sustainable education within urban environment
1 Lomonosov Moscow State University, Faculty of Foreign Languages and Area Studies, Department of English for Humanities Faculties, Moscow, Russia
2 Lomonosov Moscow State University, History Faculty, Department of Foreign Languages, Moscow, Russia
3 Lomonosov Moscow State University, Philological Faculty, Department of English Linguistics, Moscow, Russia
4 Leo Tolstoy Tula State Pedagogical University, Faculty of Foreign Languages, Department of the English Language, Tula, Russia
* Corresponding author: email@example.com
The article reveals social PR campaign particularities aimed at raising awareness of the citizens in the urban environment. For the first time PR campaigns dealing with the urban environment decoration devoted to commemorative events, environmental protection measures, and social issues are investigated from the position of education for sustainable development. The urban area implies the encouragement of refashioned, renovated, changed, restructured and reconstructed environments necessary for edutainment of the citizens. It means that the analysis of the urban area focuses on the study of themes dealing with history, art, urgent domestic social issues and the problems of the natural environment. Education for Sustainable Development (ESD) is a perfect opportunity to give knowledge in the ‘soft’ way to the citizens, in addition to traditional ‘hard’ education within the urban environment. The methods used during the work on the article are comprehensive. They include observation, analysis, synthesis, description and interview. As a result of the study of the stated issues, the following conclusion was made. Urban area is an ideal platform to arouse the interest of its citizens by means of the thematic adornment of the city that expands their knowledge, makes them more persuasive and thus fosters the improvement of their behaviour. Information perceived laterally is better remembered and stored longer in memory. The citizens become more susceptible to any information offered to them by the officials of the city.
Key words: social PR / urban environment
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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