| Issue |
SHS Web Conf.
Volume 116, 2021
10th Annual International Conference “Schumpeterian Readings” (ICSR 2021)
|
|
|---|---|---|
| Article Number | 00058 | |
| Number of page(s) | 5 | |
| DOI | https://doi.org/10.1051/shsconf/202111600058 | |
| Published online | 30 July 2021 | |
HR branding for the forest industry: innovative practices
Perm National Research Polytechnic University, Department of Foreign Languages and Public Relations, 13 Professor Pozdeev st., Perm, Perm Krai 614013, Russia
* Corresponding author: prudnikow@gmail.com
The study examines innovative HR branding strategies for the forest industry. The need for innovation is driven by the growing influence of negative trends that complicate the reproduction of human resources within the framework of timber industry. These alarming trends are largely characteristic of both markets economically developed and developing countries. The paper presents a quantitative and qualitative analysis of HR innovations in communication policies of Russian and foreign companies. The benchmarking analysis of innovative HR branding practices enables us to build the best communication model for companies working in the forest sector of the economy.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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