Management of digital transformation of industrial enterprises based on maturity models

¹ Bussiness School of Ural Federal University, professor, Doctor of Economics, Russia
² Bussiness School of Ural Federal University, senior lecturer, Russia

Abstract

This paper considers the issues of the implementation of the digital transformation of industrial enterprises: the analysis of the existing model (AS IS) and planning the desired model (TO BE), depending on different conditions. The authors present the existing business models of digital transformation, reveal different approaches to classification, as well as their drawbacks from the point of view of practical application. In general, the models can be applied to diagnostics, but not to planning the desired state. The principle of classification of transformation models based on the life cycle of the market is proposed: monopoly, oligopoly, competition and monopsony. Firstly, the life-cycle approach allowed applying the author’s Dynamic Model of Changes in Corporate Strategies (Dynamics) to digital transformation. This model was proposed earlier for the classification of traditional business models. Secondly, the life-cycle approach allowed using the maturity models of the industry, strategies, product, processes, data etc. in order to build a planning algorithm for the desired business model. As a result of the lifecycle approach to the classification of business models, it was possible to develop an algorithm for diagnosing and planning the desired digital transformation model, taking into account the limitations of maturity levels and present it in the form of a Digital Dynamic Model of Corporate Strategy Changes (Dynamics).