SHS Web Conf.
Volume 119, 20213rd International Conference on Quantitative and Qualitative Methods for Social Sciences (QQR’21)
|Number of page(s)||7|
|Section||Empirical Studies: Quantitative and Qualitative|
|Published online||24 August 2021|
Netnography: towards a new sociological approach of qualitative research in the digital age
CRMEF, Regional Center For Education And Training Professions-Rabat-Kénitra, Morocco
* Corresponding author: firstname.lastname@example.org
This paper tackles the question of netnography in the digital age. The shifts that the world has known during these last decades lead to the emergence of a new paradigm. The research in digital studies raises today many issues about the notions and the methods that we should use in this new field of study. We aim from our research to contribute to this current scientific discussion through a main question that we intend to address in our paper, and which we can formulate as follows: what is the nature of the criteria and the characteristics which make netnography a different method than ethnography? And if the subject of study in this practice is virtual and geographically undetermined, how can the researcher limit it, and how can he address it scientifically? Our goal from this paper is to unveil the specificity of netnography as a new notion and a new practice in sociology. So, we will formulate our perception of this concept by demarcating the lines between it and the other notions which intersect with it, namely, ethnography.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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