| Issue |
SHS Web Conf.
Volume 119, 2021
3rd International Conference on Quantitative and Qualitative Methods for Social Sciences (QQR’21)
|
|
|---|---|---|
| Article Number | 03004 | |
| Number of page(s) | 8 | |
| Section | Entrepreneurial Studies and Management | |
| DOI | https://doi.org/10.1051/shsconf/202111903004 | |
| Published online | 24 August 2021 | |
Digital entrepreneurship in Morocco: measurement model validation
1 LEREG, FSJESA, Ibn Zohr University, Agadir, Morocco
2 LES, ENSA, Ibn Tofail University, Kenitra, Morocco
* Corresponding author: zakia.saoura@edu.uiz.ac.ma
According to the 2017 Global Entrepreneurship Monitor report, there are 6.5 million adults aged 18-64 planning to start an entrepreneurial career by 2020. However, the gap between attempt and effective creations remains one of the largest within Arab countries (40% versus 9%). Given these statistics, we ask the question about the profile of the Moroccan entrepreneur. In this paper, we opted for a quantitative research methodology on an exploratory sample. We distributed a questionnaire to a sample of eighty Moroccan entrepreneurs representing different regions of Morocco. The objective of our study is to validate a measurement scale of three dimensions: 1/ entrepreneurial motivations, 2/ skills, and 3/ behaviour in the Moroccan context. To do so, we present, in the first part, a literature review on digital entrepreneurship. Then, we establish a state of the art of entrepreneurship in Morocco. Then, we show our methodology. Finally, we reveal and discuss the results of our study.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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