Business Intelligence Model to analyze Social Media through Big Data analytics

National School of Applied Sciences, The Information Technology Laboratory, Chouaib Doukkali University - El Jadida, Morocco

Abstract

Business Intelligence (BI) is a collection of tools, technologies, and practices that include the entire process of collecting, processing, and analyzing qualitative information, to help entrepreneurs better understand their business and marketplace. Every day, social networks expand at a faster rate and pace, which sees them as a source of Big Data. Therefore, BI is developed in the same way on VoC (Voice of Customer) expressed in social media as qualitative data for company decision-makers, who desire to have a clear perception of customers’ behaviour. In this article, we present a comparative study between traditional BI and social BI, then examine an approach to social business intelligence. Next, we are going to demonstrate the power of Big Data that can be integrated into BI so that we can finally describe in detail how Big Data technologies, like Apache Flume, help to collect unstructured data from various sources such as social media networks and store it in Hadoop storage.