| Issue |
SHS Web Conf.
Volume 124, 2021
International Conference on Management, Social Sciences & Humanities (ICMeSH 2020)
|
|
|---|---|---|
| Article Number | 10001 | |
| Number of page(s) | 9 | |
| Section | Innovative Marketing and Consumerism and Technology in Humanities and Society | |
| DOI | https://doi.org/10.1051/shsconf/202112410001 | |
| Published online | 15 November 2021 | |
Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry
1 Faculty of Faculty of leadership and management, Universiti Sains Islam Malaysia (USIM), Malaysia and, University of Sharjah, Sharjah, UAE
2 Faculty of Economics and Muamalat Administration, Universiti Sains Islam Malaysia and, Faculty of Commerce, Menoufia University, Egypt.
3 Faculty of Management & Economics and social development, Universiti Malaysia Terengganu, Malaysia
* Corresponding author: mbattour@usim.edu.my
Innovation is essential for long-term competitiveness of firms. The lack of innovation can reduce the competitiveness of firms in the hospitality and tourism industry. Therefore, Halal entrepreneurs in the Halal travel market must prepare for a future led by innovation and technology and to build scalable, digitally enabled business models. There are many innovative opportunities that can be translated into Halal tourism product/services for Muslim and non-Muslim travellers. Some aspects of Halal travel may also satisfy the demands of the non-Muslim market. The paper discusses seven innovative opportunities that could be exploited by Halal entrepreneurs in the hospitality and tourism market. The findings are useful for entrepreneurs to develop Halal products and services for Muslim and non-Muslim travellers.
© The Authors, published by EDP Sciences, 2021
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