Issue |
SHS Web Conf.
Volume 125, 2021
III International Scientific and Practical Conference “Transformation of the Labor Market: Risks, Trust, Prospects of International Communications” 2021
|
|
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Article Number | 01002 | |
Number of page(s) | 10 | |
Section | “The Economy of Trust” - A Reality or an Oxymoron | |
DOI | https://doi.org/10.1051/shsconf/202112501002 | |
Published online | 23 November 2021 |
Intercultural communication and success in business
1 Belarusian State University, Department of English for Economics, Minsk, Belarus
2 Financial University under the Government of the Russian Federation, Department of Foreign Languages and Intercultural Communication, Moscow, Russia
3 Copenhagen Business School, Department of International Economics, Government and Business, Copenhagen, Denmark
* Corresponding author: svetlanadubinko@gmail.com
† Died July 25, 2021
Effective business communication requires a certain degree of cross-cultural awareness and tolerance both on the ethnic and organizational levels. Communication patterns vary from culture to culture according to values, beliefs and traditional rules for interacting with others, which makes up a learned behavior. These deep-rooted factors lie inside cultural differences and change very slowly if ever as compared to those which are more likely to be on the surface, like food, tastes, art. The latter are more easily adopted or erased in today’s global economy. The purpose of the study is to show that the internal traits compose different layers of metaphoricity in the language and, if understated, may lead to complexities or failures in business communication. Based on the experience of working in an international environment, which is analyzed by many scientists, and on the results of the study performed it can be noted that cross-cultural awareness and tolerance imply a variety of intelligences beyond (IQ), including emotional, cultural, social, and collective types of intelligence.
Key words: collective intelligence / communication patterns / metaphoricity
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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