| Issue |
SHS Web Conf.
Volume 129, 2021
The 21st International Scientific Conference Globalization and its Socio-Economic Consequences 2021
|
|
|---|---|---|
| Article Number | 02008 | |
| Number of page(s) | 9 | |
| Section | Behavioral Economics and Decision-Making | |
| DOI | https://doi.org/10.1051/shsconf/202112902008 | |
| Published online | 16 December 2021 | |
Possibilities of collecting, analysing and visualizing groundswell communication data in a global environment
University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Námestie Jozefa Herdu 2, 917 01 Trnava, Slovakia
* Corresponding author: kubovics1@ucm.sk
Research background: The groundswell is an undoubted threat, but also a potential of companies. It is important for business entities with a global scope to monitor potential customers and consumers when behaving in a digital environment, because there is a possibility of creating a so-called groundswell, which can have global adverse effects on the company's sales and reputation. Only if we continuously monitor and evaluate all aspects, including the activity of the groundswell, can we predict and intervene at the right time.
Purpose of the article: The aim of the paper is to map the possibilities of data collection, analysis, and visualization, which were created in the digital media environment using the groundswell. The partial goals are in the study of theoretical background and analysis of the possibilities of data collection, research, and evaluation.
Methods: We used the methods of thematic analysis for the theoretical framework of the paper. To explore the possibilities, we used the method of content analysis of individual tools and outputs of digital media, which provide data, analysis, and subsequent visualization. Qualitative analysis of the content of texts allows a basic prerequisite for fulfilling the objectives of the paper. Subsequent content analysis of tools and options enables comprehensive fulfilment of the main goal.
Findings & Value added: The presented paper focuses on specific possibilities of data collection originating from the digital environment, which can be used for further research of the issue and the design of a future system that would avert the global devastating effects of the groundswell. This is because only the prediction of behaviour and immediate response allows for a better response to a crisis.
Key words: data collection / data analysis / data visualization / communities / groundswell
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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