Assessment of the state of worldwide-used intellectual property in the industry specialized design activities

University of Economics, Faculty of Business Management, Dolnozemska cesta 1, 852 35 Bratislava, Slovakia

^* Corresponding author: monika.rakova@euba.sk

Abstract

Research background: The cultural and creative industries are one of the main drivers of the economy throughout the European Union. There is a strong competition in the creation of creative products or services. Current protection of the creation of given products and services helps to prevent mistakes that can often have liquidating consequences for artists. There is a lot of competitive pressure on social networks. It is therefore necessary for these artists to be made aware of the protection of their work, in which they have invested their time, funds and efficiency with regard to the protection of intellectual property to gain a very important role in their industry.

Purpose of the article: The main purpose is to point out the use of intellectual industry rights in a selected branch of the creative industry - in the sector of specialized design activities based on questionnaire survey realized at first half of this year.

Methods: The basic methods that were used in the processing of the paper include generally applied methods such as analysis, synthesis, induction or deduction. In the application part of the presented paper, we used the results of a questionnaire survey among companies operating in the field of specialized design activities.

Findings & Value added: As the added value can be considered the assessment of the state of worldwide-used intellectual property protection among companies in the selected sector of the creative industry, which was significantly affected by pandemic Covid-19. Another conclusion is the proposal of possible solutions to increase the protection of their intellectual activity.