The impact of globalization in connection with the development of e-commerce

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Univerzitna 1, 010 26 Zilina, Slovakia

^* Corresponding author: eva.tesarova@stud.uniza.sk

Abstract

Research background: Globalization encourages increased involvement of retailers, and the market currently provides these entities with a new range of purchasing functions. The new economy is based primarily on information and knowledge, so the key to success is the ability to constantly improve and respond to changing market conditions and increasing customer requirements. The Internet thus becomes an integral part of our lives. It is a tool that makes our lives better. The expansion of the global information network Internet has created space for a new kind of business. It brings benefits to all e-commerce entities. For this reason, its popularity is growing exponentially. The negative experience caused by financial fraud, misuse of sensitive data, the unreliability of business partners, and the like is also growing.

Purpose of the article: The basic purpose of the article is the fact that the development of e-commerce is one of the important conditions for maintaining and increasing the competitiveness of the Slovak economy and its ability to participate in the international division of labor with the economically developed countries.

Methods: The basic pillar of the article was to analyze the current development of e-commerce in the Slovak Republic, which is affected by the pandemic situation caused by COVID-19, make a comparison with EU countries, and evaluate the perception of e-commerce by Slovak consumers based on a questionnaire survey.

Findings & Value added: Finally, we interpret the answers of the respondents, which were obtained by the questionnaire method.