Communication in the 21st century. The influence of technology and globalization

¹ Bucharest University of Economic Studies, Romania
² PhD Student, Valahia University of Targoviste, Romania

^* Corresponding author: florinabran@yahoo.com

Abstract

Research background: This paper highlights the evolution of the way we communicate, especially on how it accelerated to today’s means of communication, resulted as a secondary outcome of the actual covid19 pandemic. We try to elaborate on the evolution of the technology, from the primitive email to today’s Zoom meetings and others powerful tools of collaboration.

Purpose of the article: Globalization although it has decelerated as a 21st century standalone tool, it had its powers and paths saved and restored by the use of communication technology that not only stepped up as a key player in the global IT&C market, but also it is pushed to new limits by the involvement of companies like Google and Amazon in pushing virtual meetings at the next level. Our study follows the journey of becoming a global and connected citizen in the 21st century by analyzing the macroeconomic perspective and also by creating an oversight on how the business concepts in the communication technology market will influence the next decade.

Methods: The methods will consist of an analysis of the global environment of the IT&C companies and of the most tech-savvy economies.

Findings & Value added: The key feature of this research is that it offers an elaborate plan on the next decade will look like in the field of communication from the technological and globalization perspective.