Give full play to the advantages of emerging media to broaden the path of university publicity work–based on the research and analysis of the operation of a youth media center at a university in Wuhan

¹ Wuhan Textile University, instructor, postgraduate, lecturer, research direction: party and League construction, publicity.
² Hunan University of Humanities, Science and Technology, China

^* Corresponding author: 974758977@qq.com

Abstract

The university is in the front position of ideological work, and its task is arduous, its mission is great. It is a strategic project to do propaganda and ideological work well in universities, which is related to the party’s leadership over colleges and universities, the full implementation of the Party’s educational policy, and the successor of the cause of socialism with Chinese characteristics. This is of great and far-reaching significance for consolidating the guiding position of Marxism in the field of ideology and consolidating the common ideological basis for the united struggle of the whole Party and the Chinese people. Colleges and universities should adapt to the trend of the Times, make good use of modern media platforms, continuously promote the innovation of publicity ideas, methods, and effects lay a solid cultural foundation, carry forward the spirit of colleges and universities, and make colleges and universities become demonstration areas of the construction of spiritual civilization in the new era.