Research on Problems and Countermeasures of Government Response to Online Public Opinion in the Era of Self-Media

School of government management, Inner Mongolia Normal University

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Abstract

With the advent of the era of self-media, the Internet has become the most important medium for citizens to share information and express their opinions. The continuous spread and fermentation of any social developments may form online public opinion, which may have a certain guiding effect on major social issues. Therefore, governments at all levels deepen online governance and attach importance to early warning and detection of online public opinion. A comprehensive central-local online public opinion response system needs to be built urgently. Based on the Life cycle theory, the main current situation of online public opinion at present is analyzed through the case study method and the comparative research method. It is possible to identify and summarize the shortcomings of government countermeasures for online public opinion in the era of self-media, such as the failure of early warning and monitoring mechanisms of local governments, the lack of coherence between central and local government departments and the lack of administrative work in the aftermath. Based on this, I attempt to construct an optimal path for government countermeasures for online public opinion, actively implement the central government’s emphasis on public opinion governance at all levels and establish a perfect online public opinion response mechanism.