| Issue |
SHS Web Conf.
Volume 149, 2022
International Conference on Social Science 2022 “Integrating Social Science Innovations on Post Pandemic Through Society 5.0” (ICSS 2022)
|
|
|---|---|---|
| Article Number | 02026 | |
| Number of page(s) | 7 | |
| Section | Humanities | |
| DOI | https://doi.org/10.1051/shsconf/202214902026 | |
| Published online | 18 November 2022 | |
Purchase Intention of Second-Hand: A Case Study of Generation Z
1 Faculty of Economics and Business, Universitas Negeri Manado
2 Faculty of Economics and Business, Universitas Negeri Manado
3 Faculty of Economics and Business, Universitas Negeri Manado
* Corresponding author: grace.sumakul@unima.ac.id
a lower price than new products. The increase in second-hand purchases cannot be separated from Generation Z consumers, who also turn out to be consumers who buy second-hand products where they started buying second-hand three years ago. Generation Z, generally Women, like purchasing secondhand goods, especially clothes, with online purchases. In terms of Generation Z's purchase intentions, orientation toward low prices, the desire to appear unique, nostalgia, and trust are the determining factors for Generation Z to make second-hand purchases. Meanwhile, the bargaining factor usually done in buying and selling is not a factor for Generation Z to buy used goods.
Key words: Consumers / Generation Z / Purchase intention / Second-hand / Used Goods
© The Authors, published by EDP Sciences, 2022
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