Development of Social Capital as a Trigger of Agro-tourism Economy in Horticultural Farming Communities in Rurukan Village

¹ Sociology Department, Universitas Negeri Manado, Indonesia
² Sociology Department, Universitas Negeri Manado, Indonesia
³ Sociology Department, Universitas Negeri Manado, Indonesia

^* Corresponding author: sitifathimah@unima.ac.id

Abstract

The research starts from an understanding of how the concept of social capital can be applied in an effort to accelerate the improvement of community empowerment as one of the important steps to achieve successful development in the economic field. The research method used is descriptive qualitative method with research model referring to the theory of Miles and Huberman, with stages starting from data collection,data classification, data presentation, and data verification or drawing conclusions. The results of this study are the development of social capital in supporting agro-tourism economic activities can be applied in the horticultural farming community in Rurukan Village through the application of elements of social capital,namely elements of social networks; reciprocity or the exchange of kindness, with the exchange of kindness by maintaining social networks, of course, being able to foster harmonious relationships so that this agrotourism activity can be remembered beautifully and peacefully. This of course must be patterned and run continuously so as to form a pattern of social norms so that these rules can be a reference for the community,which are then poured into good values and realized by proactive actions in implementing all elements of social capital.